Personal Injury · New York, NY
How a New York injury firm tripled its signed cases
A mid-size Manhattan personal injury practice was losing high-value cases to bigger-budget rivals. In 90 days, a combined organic and paid program tripled signed cases while cutting cost per lead.
Book a free growth auditResults at a glance
- Organic traffic ↑ More qualified organic search traffic in six months.312%
- Cost per lead ↑ Lower acquisition cost, instrumented end to end.47%
- Organic ROI ↑ Return generated from organic lead generation.45X
Services
- SEO
- PPC
The challenge
The firm ranked on page two for its most valuable search terms and was paying premium prices for paid clicks that rarely converted. High-net-worth cases — construction falls, serious auto accidents — were going to firms with deeper marketing budgets.
What we did
We rebuilt the program around signed cases, not clicks:
- Local SEO and content targeting borough-level, high-intent searches, written for real injury types.
- Bar-compliant Google Ads with call tracking wired to the firm’s intake, so every dollar mapped to a signed case.
- Intake and landing-page work so the leads we generated actually converted.
The results
Within 90 days, monthly signed cases from marketing tripled, cost per lead dropped by nearly half, and organic traffic compounded month over month — turning marketing from a cost center into the firm’s most reliable growth channel.
[—] In their words
They focused on signed cases, not clicks. Our intake has never been healthier, and we're finally competing with the big firms without burning our budget.
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