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Real Estate · Dubai, UAE
How a Dubai developer 3.2×'d its qualified pipeline
A Dubai property developer was drowning in low-intent leads. An engineered demand system tripled qualified pipeline while lowering cost per qualified lead.
Book a free growth auditResults at a glance
- Organic pipeline ↑ Growth in qualified organic enquiries.168%
- Cost per qualified lead ↑ Instrumented from click to CRM.41%
- ROAS ↑ Return on paid ad spend, blended.3.2×
Services
- SEO
- Google Ads
- Web & CRM
The challenge
High ad spend was producing volume, not buyers. The sales team burned hours on unqualified enquiries while genuine high-ticket prospects slipped through an outdated funnel.
What we did
- Search and paid rebuilt around high-intent, project-level queries.
- Landing pages and CRM wired so every enquiry was scored and routed.
- Reporting tied to pipeline, not clicks — so spend followed what closed.
The results
Qualified pipeline grew 3.2×, cost per qualified lead fell by 41%, and the sales team’s time went to buyers who were actually ready to transact.
[—] In their words
They rebuilt our funnel around qualified pipeline, not vanity leads. Our sales team finally spends time on buyers who are ready.
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